Services

I have over a decade of experience working with clients, some of whom I have worked with for years - relationships are at the heart of what I do. I make it a point to listen to my clients, advise them in ways that serve their best interests and the interests of their businesses, and be attentive and available. I don’t apply a “cookie-cutter” or “one-size-fits-all” approach to any project. I also believe that marketing requires both expertise and a willingness to continuously learn; just being an “expert” isn’t enough as the industry is constantly evolving.

Below is a list of my core services, but not an exhaustive list of what I can do. I can customize and adapt to your needs.

 

  • My method for a website is to ensure that it has the look and feel that you want and prioritizes good user experience and clear messaging. Visitors to your site should know right away what your business is and what it has to offer, and often a simpler approach can be the most effective. I can help you create a brand new website, or optimize and update your current site, including for Google Search.

    While I am not a developer, I understand how to work and communicate seamlessly with a developer or development team.

    I also understand and value the fact that many of my clients don’t want to feel completely dependent when it comes to making simple edits or updates, which is why I typically like to use Squarespace or WordPress because they are user-friendly platforms. I do however have extensive experience across other Content Management Systems.

  • Email marketing is, in my opinion, one of those powerful tools for any business because it provides direct engagement with your customers/clients. Whether you are sending out your first newsletter or need to pivot your current strategy, I can help you make the most out of emails. I have experience working with many email marketing platforms, and can also help you determine which platform is right for you. Further, I understand the measurements of success and can advise on how to improve your results.

  • Social media can be tricky to navigate, especially when it comes to the different audiences on each platform and shifting demographics. I can help you develop content and visuals that will effectively reach and resonate with each of these audiences.

    In addition to organic social media, I also have a lot of experience with LinkedIn Advertising and can help you determine how to build and leverage ads for maximum impact for your business, even if your budget is very small or you’re just getting started.